The "Wow!" factor is working at the West Valley Family Fitness & Wellness Center in West Valley City. Opened on October 1, 1999, the Center attracted over 15,000 people the first three days. Demographics guided the development of the facility, which is situated in a 77 acre Sports Complex. Over 40,000 of the 100,000 community residents are teens or younger. The Sports Management Group analyzed demographics, created programming, and developed operating budgets, expense and revenue projections, fee schedules, and financing structures.

Guided by the "Wow!" criteria, The Sports Management Group created five alternative interior schematic designs. The facility features imaginative play areas for pre-schoolers through eleven-year-olds and a natatorium with zero-depth entry and water play structures. There are 3600 square feet of community rooms that can be rented for parties and meetings. A glass-enclosed track that extends beyond the gym and a glass-sided turret above the climbing wall's summit offer expansive views of the surrounding Utah landscape.