Faced with the tough challenge of building a new fitness center at the hub of their large, well-developed urban Campus, Wayne State University sought help from The Sports Management Group. As Programming and Design Consultants to the project, The Sports Management Group devised a student survey to assess needs and preferences, tailoring the distribution to gain high visibility and maximum student response. Focus groups provided additional avenues for students to influence planning for the Center. With a goal to increase the level of recreational opportunities on Campus, The Sports Management Group looked for ways to augment existing offerings on Campus, as well as present new ones, such as a new recreational Natatorium serving needs not met by an existing lap pool and a linking of services with a team-focused athletic facility located across campus.

The Sports Management Group prepared a detailed architectural program and working with the architects provided the University with creative solutions for the new facility, despite a limited footprint. Since opening in September 2000, the Fitness Center, located across from the Student Union and Library, will enhance the Campus and become a central gathering place for recreational activities.