When planning a University recreational facility, garnering support is a crucial first step. As Design Architect for the expansion and renovation of the Texas Tech Student Recreation Center, The Sports Management Group worked from the project's inception with Recreational Staff and students. In just seven weeks, The Sports Management Group completed a detailed survey of student preferences, then used that information to draft a space program, estimate costs, establish a per semester fee, and publish a campaign brochure — resulting in an 82% favorable vote. With The Sports Management Group as facilitators, the Staff and students worked together to further identify goals and reach consensus on which components could be built for the budget.

Teamwork has been the hallmark of this project from the beginning. "The Sports Management Group was a big part of our negotiations," commented Joe MacLean, Director of Recreational Sports. "Every person on our staff of ten had agenda items that each thought were important."

The Student Recreation Center, which opened in 2001, features expanded space, improvements to the indoor 50 meter and 25 yard pools, and an array of activities to please the crowd.