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About Us

The Sports Management Group is a nationally recognized consulting firm dedicated to the planning and design of innovative recreation, aquatic, park, and athletic facilities for communities, colleges, universities, and K-12 schools. The range of our services includes: feasibility studies, master planning, design consulting, strategic and operational planning, programming, equipment specifications, and facility programming/audits. All of our staff takes great pride in their ability to develop solutions uniquely matched to the client’s strengths and needs.

The Sports Management Group has been privileged to work with over 450 communities and 150 universities in 38 states as they have planned and developed facilities to enhance their recreational and sports opportunities. Our firm brings more recreation center/sports facility experience than any other firm in the country and our work has been recognized with over 60 awards.

Understanding the features and offerings that are important to our clients and their users is only part of the planning effort. The Sports Management Group considers the needs of the users with the financial need of the client to develop a program that meets the budget, has something for every user, and is financially viable. For 29 years, we have used our proprietary financial models to accurately forecast revenue, attendance, participation, and operating costs. We provide our clients with an unbiased and thorough assessment of the needs, market, and project economics. From our broad-based knowledge and hands-on experience, we know what it takes to “live” in the completed facility and deliver quality services and programs to the public, student body, and athletes with high expectations. With our knowledge of the operating requirements, we work with our client and the design team to plan facilities that will succeed programmatically, financially, and functionally. Our mission is to partner with our clients to transform their vision into a reality!

The Sports Management Group is a Certified Women-Owned Business (WBE) and a California Corporation.